Hamburg, April 14, 2026. Murdo Morrison, Flight Global
Exhibiting for the first time under the new brand Elevate Aircraft Seating, Elevate introduced a new forward facing business class suite to their portfolio. Summit launched at the Aircraft Interiors Expo in Hamburg, landing on the front-page cover of the Day 1 Flight Daily News.
“Elevate has had a staggered seat in its product strategy plan for several years but was waiting for the right time to launch, explains Trystan Parry, chief commercial officer. ‘This now allows us to address the roughly half the market that wants staggered seating,’ he says. Parry describes the design as ‘simple’, adding: ‘We are not trying to be everything to everyone. It’s a straightforward product that doesn’t need much in the way of customising.’”
Read the full article here: Elevate rises as seating firm debuts new identity and latest product at AIX show
